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eCommerce Townhall with Jon Tucker
Take your store to the next level with the actionable ideas you’ll get from each episode. Be sure to subscribe to get updates when we publish new interviews.
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Episodes
eCommerce Townhall Ep8: Leveraging Reviews in your Marketing Strategy with Adena Merabi of Okendo
Reviews are the backbone of all marketing success. Not only are they essential to boosting your product's conversion rate, but they also help you build brand awareness and customer loyalty In...
eCommerce Townhall Ep7: SEO Optimization on Your E-commerce Store with Geoff Atkinson of Huckabuy
The world of e-commerce has changed drastically over the past few years. Online retailers have began to utilize SEO optimization to bring in more traffic and profits. SEO is not just about ranking...
eCommerce Townhall Ep6: How To Optimize Your Facebook Ads with Antoine Gagne of J7Media
The IOS 14 changed a lot of things in the Facebook advertising landscape, but you can still generate great results if you do the right things and test a lot of things. No one has a perfect formula...
eCommerce Townhall Ep5: Integrating Customer-shared Videos Online with Your eCommerce Store with Claudiu Cioba of VideoWise
Using videos to increase your shopper’s experience can be expensive and time-consuming, but with the right technology and guidance from experts, you will never shy off from the process again. In...
eCommerce Townhall Ep4: How to Evaluate the Health of Your Email Channel and Provide Tactical Ways to Improve with Greg Zakowicz of Omnisend
In today’s episode, Greg Zakowicz of Omnisend will walk us through on How to evaluate the health of your email channel and provide tactical ways to improve. Greg has seen the inner workings of tons...
eCommerce Townhall Ep3: Email Marketing – Delivery Promises: Impact to Conversion and How to Execute Effectively with Don Vangeloff of Fenix Commerce
In today’s episode, Don Vangeloff of Fenix Commerce joins us as we deep dive into how this concept of "Delivery Promises" can impact your conversion. He will also explain the ins and outs of how to...
eCommerce Townhall Ep2: Email Marketing – Flow Architecture, Segmenting and SMS with Dylan Kelley of Wavebreak.co
On today’s episode, we're digging in with email marketing ninja Dylan Kelley. Dylan runs email for 8 and 9 figure brands and has this stuff really down to the science. He was one of the first...
eCommerce Townhall Ep1: Conversion Rate Optimization for E-commerce Businesses with Shekhar Kapoor of ConvertCart
On today’s episode, we have Shekhar Kapoor, VP of Marketing at ConvertCart.com. We’re digging into Shekhar’s perspective from eComm CRO tests that you can use to improve your website’s conversion....