eCommerce Townhall Ep5: Integrating Customer-shared Videos Online with Your eCommerce Store with Claudiu Cioba of VideoWise

0:00 – hey guys Jon Tucker from
0:02 – ecommercetownhall.com
0:03 – and i’ve got an awesome episode for you
0:06 – we chatted with Claudiu from
0:09 – VideoWise.com and what VideoWise enables
0:11 – you to do is some pretty powerful stuff
0:13 – uh with video on your e-commerce store
0:16 – but at a really really big scale uh and
0:19 – before i get into it uh fair warning
0:22 – normally in these things we uh talk
0:24 – about the tactic rather than focusing on
0:26 – the tool right so it doesn’t feel like a
0:28 – demo of uh you know a piece of software
0:30 – but i’ll be honest in this particular
0:32 – episode i let Claudiu go really deep
0:35 – into what VideoWise does and how it does
0:37 – it because to be frank there’s not
0:38 – really any other way to accomplish the
0:40 – stuff that video wise enables you to do
0:42 – at the scale that they do it so i let
0:44 – them run really deep into how video eyes
0:46 – works because i think it’s a really
0:47 – really powerful tool we talk about
0:49 – things like how to automatically gather
0:51 – you know videos about your products and
0:53 – reviews and things like that from
0:54 – youtube instagram tick tock all these
0:57 – different places in the background
0:59 – automatically
1:00 – we talk about how to easily display
1:01 – these videos on your website in a nice
1:03 – and clean way on product pages for
1:05 – example but also doing it on all your
1:07 – product pages right so being able to do
1:09 – it uh in a clean way but also at scale
1:12 – and then we talk about analytics how to
1:14 – measure the impact of video how to
1:15 – really optimize uh the performance of
1:17 – video and all those things so if you’re
1:19 – focused on increasing conversions and
1:21 – you also want to have a really good
1:23 – customer experience on your store you
1:25 – don’t want to miss this episode of how
1:26 – you can use video wise to do a lot of
1:28 – that so stay tuned to dig in and be sure
1:31 – to implement what you’ve learned
1:33 – welcome to e-commerce town hall where
1:36 – six seven and eight-figure e-commerce
1:38 – store leaders learn how to scale and
1:40 – streamline to get to the next level on
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2:06 – check them out at HelpFlow.com but for
2:08 – now let’s dive into today’s episode
2:13 – hey guys welcome back to the show uh i’m
2:15 – super excited to have Claudiu Cioba from
2:18 – video wise uh he’s the ceo of video wise
2:21 – and what they do is they’re a shopify
2:23 – video marketing solution um that
2:26 – basically helps you sell more with video
2:28 – a ton of different stuff they do but
2:30 – that’s ultimately um you know what he’s
2:31 – here to talk about and some of the cool
2:33 – things that they’re able to do and
2:34 – there’s really nobody out there that
2:35 – does this um as a platform so um they
2:38 – have shoppable videos um and so Claudiu
2:41 – will touch on some of that um automated
2:43 – video solutions they enable you to like
2:45 – import all the videos from out on the
2:46 – internet from all these different
2:48 – platforms where your customers are
2:49 – talking about how awesome your products
2:50 – are so that you can really use those on
2:52 – your site and just um really make it a
2:55 – good experience for customers um by
2:57 – adding video and doing it unique ways so
2:59 – uh super super excited to dig in and you
3:02 – know when uh based on what we’ve talked
3:04 – about on some other episodes there’s so
3:07 – many different ways to use video uh to
3:09 – really improve the shopping experience
3:11 – but
3:12 – it’s time consuming um if you’re trying
3:14 – to do it yourself it’s expensive uh to
3:16 – do
3:17 – and also for much bigger brands like
3:19 – it’s really hard to scale to like really
3:20 – be able to use you know customer
3:22 – generated content it’s it’s tough to
3:24 – scale and so what we’re going to talk
3:25 – about today um is video wise’s approach
3:28 – to to really integrating video into so
3:30 – many aspects of the business and in
3:33 – really a seamless and you know simple
3:34 – way um while also leveraging customer
3:37 – videos and so um super excited to dig in
3:40 – and just to clarify because i know we
3:42 – get a lot of partners on the call like
3:43 – the goal here is not to be a pitch of
3:45 – video wise like really what cloudio is
3:46 – going to do is just talk through like
3:48 – the right way that brands that are
3:50 – crushing it with video use video you
3:52 – know obviously video wise does a whole
3:53 – bunch of stuff that’s going to enable
3:55 – you guys to do this i think it’s a
3:56 – no-brainer to use it um but we really
3:57 – want to dig into the tactics so you
3:59 – understand kind of the strategies behind
4:00 – it um so Claudiu is super super excited
4:03 – to have you on the show thank you for
4:04 – joining us man
4:05 – thanks for having me Jon nice to see
4:07 – you again
4:08 – yes yes Claudiu was on our ecommerce
4:10 – town hall live the first event so uh be
4:12 – sure to dig into that if you haven’t
4:14 – seen it yet but uh as a starting point
4:17 – you know
4:18 – what’s the what’s the potential for
4:20 – video if you get it right like what do
4:21 – you see for some of you know maybe your
4:23 – power users or brands that um that you
4:25 – guys have seen do well with video like
4:27 – what’s the impact that it can have when
4:29 – you get it right the impact is uh is
4:31 – enormous to be honest
4:33 – we we’re just literally scratching the
4:35 – surface ourselves uh i think we’re being
4:38 – uh
4:39 – we’re being surprised and we’re truly
4:41 – amazed from month to month from shopify
4:43 – plus store to shopify plus store um and
4:47 – uh i mean the more traffic that these
4:48 – stores have the better the results that
4:50 – we’ve seen it’s just amazing uh and uh
4:53 – every month seems like we you know we
4:55 – get really excited we get like one of
4:56 – those really big stores with hundreds of
4:58 – thousands of sessions uh every month or
5:01 – like millions and we’re like oh let’s
5:03 – see how this performs and um it really
5:06 – also depends on the industry so i’m
5:08 – gonna give i’m gonna be giving you some
5:10 – insights uh that industries matter a lot
5:12 – the type of products that you’re selling
5:14 – matter a lot as well
5:15 – um but the impact is um
5:18 – yeah it’s significant it’s significant
5:20 – especially if you do it right there are
5:22 – a lot of uh challenges with adding video
5:25 – such as like page speed such as like
5:27 – where do you put it the position on the
5:29 – page how does it impact the brand the
5:31 – overall uh page site design
5:35 – especially for someone that has no
5:36 – design skills maybe like a regular
5:38 – merchant or
5:39 – um
5:40 – or even you know with agencies maybe
5:42 – there are you know just cro agencies
5:44 – they don’t necessarily have like a
5:45 – design department that can’t that can
5:47 – handle this uh so this is something that
5:49 – we also do with VideoWise is we provide
5:51 – consulting to all of our paying
5:52 – customers uh this is true design
5:54 – consulting i’m i’m a product designer by
5:57 – trade i’ve been doing this for more than
5:58 – a decade i had the opportunity to um to
6:01 – uh to be part of a facebook acquisition
6:03 – as a lead product designer to to work
6:05 – with uber in 2017 on their signup
6:07 – process uh on their growth team and i
6:10 – have my fair share of experience in um
6:12 – in the enterprise and startup ecosystem
6:15 – uh in the past decade uh decade so i’m
6:18 – definitely putting all of that into work
6:20 – into uh improving the overall user
6:22 – experience of the product page which
6:25 – if we think about it has remained
6:27 – unchanged since the beginning of
6:28 – e-commerce i mean
6:30 – what has actually changed to the core
6:32 – product page it’s it’s always image on
6:34 – the left product details on the right
6:36 – and then on the bottom you might have
6:38 – some text reviews or likes maybe more
6:40 – photos of that product or
6:42 – but that’s pretty much your product page
6:44 – structure and i think that in 2021 which
6:48 – is the age i mean we’re in the middle of
6:50 – the age of insta instagram stories of
6:53 – tick tock videos of i mean video is
6:56 – being digested at such a scale at such
6:58 – an unprecedented scale uh unlike ever
7:01 – before
7:02 – i think that that type of uh of
7:04 – communication of product presentation of
7:07 – customer social proof that should be
7:09 – present of your product page and not
7:11 – only just your product page but your
7:12 – entire online store and what we’re doing
7:15 – with video wise um is uh it’s truly a uh
7:19 – a video marketing platform
7:22 – um in terms of value proposition even
7:24 – for me as a founder it was very hard to
7:26 – define the exact value proposition i
7:28 – mean
7:29 – the core is you sell more we increase
7:31 – engagement and we increase sales and
7:33 – we’re not just one of those
7:34 – shopify apps that say boost sales rocket
7:37 – emoji you know like
7:40 – now like prove it guys prove it show me
7:43 – the analytics show me the a b testing
7:45 – unless you prove it i’m not going to
7:46 – believe it so we’re very data driven and
7:49 – we actually prove it we show how we
7:51 – increase engagement we show how we
7:53 – increase conversions
7:55 – and
7:55 – yeah the impact is significant if you do
7:57 – it right i’m going to get into all these
7:59 – details uh on different topics i mean
8:01 – there’s a lot to talk about and i get
8:02 – pretty passionate about it
8:04 – so stop me at any point if you want to
8:07 – uh perfect i definitely i definitely
8:09 – will but i want to understand like what
8:11 – are the ways that brands um can be using
8:14 – video right like it’s not as simple as
8:15 – just like oh just drop a youtube video
8:17 – somewhere on the site like give me give
8:18 – me kind of like the the higher level uh
8:21 – architecture of like a good e-commerce
8:24 – video strategy like what are the pieces
8:25 – of that puzzle
8:26 – of course so first of all there are
8:28 – multiple types of video content that a
8:30 – brand uh and a photoshop conversion can
8:32 – use um and depending on the type of
8:34 – video you have different use cases and
8:36 – different placements of this video
8:39 – so we have the presentation videos which
8:41 – should always go next to the product
8:43 – photo gallery or the product the main
8:45 – product uh photo that’s that appears on
8:47 – your product page or it can go right
8:49 – underneath it uh then you have your
8:51 – how-to videos these can go into inside
8:53 – the description uh this can be one video
8:56 – or even a carousel videos then you have
8:58 – your social group which is the video
9:00 – testimonials the video reviews the
9:01 – unboxing videos you might have from
9:03 – influencers uh these what we’ve noticed
9:06 – is we’ve done two tasks we’ve done tests
9:08 – with underneath the add cart button just
9:10 – for like more uh social proof
9:13 – uh where the purchasing decision is made
9:15 – but the problem with the uh with the add
9:18 – to cart area is that it’s usually pretty
9:20 – narrow in terms of width uh because you
9:23 – know the layout is sometimes split in
9:24 – half you’re only going to get good
9:26 – visibility on mobile when the product
9:27 – photo is right above the product detail
9:30 – uh information the product name and
9:31 – price and on almost all websites the
9:34 – product um the add card and product
9:36 – information is on the right side and
9:38 – it’s just half of the screen so what we
9:40 – do with these video testimonial
9:42 – testimonials is we try to put them above
9:44 – the text and photo reviews um a lot of a
9:47 – lot of times people were asking us if we
9:48 – are a a reviews app in any way and we
9:51 – were like no we’re not we are a video
9:52 – marketing app we are complementary to
9:54 – any review app that you might use the
9:56 – looks the yacht posts the stamp whatever
9:58 – the judgements uh we are complementary
10:01 – to those types of apps because they
10:02 – don’t feature video content
10:04 – especially not vertical video instagram
10:07 – the type of like instagram stories or
10:08 – tick tock swipeable video that we do
10:11 – they just do text and photo and from
10:13 – here
10:14 – here and there they might put a video
10:15 – but it’s really hidden in your masonry
10:18 – of testimonials that they display on the
10:20 – page
10:22 – so
10:22 – depending on these types of videos that
10:24 – you have that’s how brands you know can
10:26 – use them they can use them in different
10:28 – places they can use different types of
10:30 – video to actually engage more with the
10:32 – customers and the the higher engagement
10:35 – that we’ve seen uh so far it’s actually
10:37 – with the how-to videos so when you
10:39 – actually need like to know how how am i
10:41 – going to use this product uh and this is
10:43 – this has been very appealing with a high
10:45 – engagement rate in our case in because
10:48 – in the cosmetics industry in makeup and
10:50 – eyelashes and wigs i mean i
10:53 – like i don’t know like
10:55 – nail polish or they’re all these
10:57 – different cosmetics for beauty industry
10:59 – where
11:00 – um
11:02 – you just want to see like is this the
11:03 – right tone is this the right shade how
11:05 – i’m actually going to apply this
11:07 – so that those how-to videos convert
11:10 – really really well and the video
11:11 – testimonials Jon the video testimonials
11:13 – work every single time people watch them
11:16 – especially if you can get a good
11:18 – influencer to say something about your
11:19 – brand to have them use your product
11:21 – they’re going to be you know like really
11:23 – good converters
11:24 – and the conversion rate from these
11:26 – videos that we’ve seen is also very very
11:28 – high like this is something that
11:30 – we’ve noticed on average that the
11:32 – conversion rate is three
11:34 – up to six times higher so it can be
11:36 – three four or five depending on the
11:38 – industry higher so if most of our stores
11:40 – have like a two three percent average
11:41 – conversion rate uh for standard shoppers
11:44 – that don’t watch video and then after
11:46 – the the shoppers have watched video the
11:48 – conversion rate and the chances of them
11:50 – buying it actually increases every time
11:52 – above eight percent so we’re getting
11:54 – like we the highest one that we’ve got
11:56 – is actually 18
11:58 – uh this is on a cosmetic store on a
11:59 – shopify plus store so 18 conversion rate
12:02 – after shoppers watched video and the
12:04 – engagement rate of those shoppers it was
12:06 – i think 12 on that store uh because i i
12:09 – recently checked all the stats just to
12:11 – get ready for this podcast to make sure
12:12 – that i have enough accurate information
12:15 – um
12:16 – so yeah these are the types of videos
12:18 – that brand can use and and placement on
12:21 – their site however it’s very important
12:24 – how you actually embed the video i mean
12:26 – shopify plus recently released an
12:29 – article um uh about page speed and how
12:32 – you improve page speed on your site and
12:34 – we all know how important that is and
12:36 – all merchants care about that and that’s
12:37 – one of the first questions that i ever
12:39 – got asked since i started this company
12:40 – is like
12:41 – does your video affect my page speed and
12:44 – uh we’ve put a lot of effort to make
12:45 – sure they don’t and when i read shopify
12:48 – plus article i never knew how to call
12:50 – the way that we embed videos i never
12:51 – could find a name until i read shopify
12:53 – the shopify plus article i don’t know
12:55 – the exact article but if you find if you
12:57 – search for page speed on shopify plus on
12:59 – their blog that it’s only one article
13:01 – and it has like i think 15 bullet points
13:04 – and on number 13 it’s about video
13:06 – and what they mention is exactly what we
13:08 – do what we’re doing so i found my name
13:10 – in their article so they’re calling it
13:12 – light embedding l-i-t-e
13:15 – uh
13:16 – lit light video embedding
13:19 – which means that we don’t actually put
13:21 – the video on your site we only put the
13:23 – thumbnails of the video on the site
13:25 – those thumbnails are loaded from cdn
13:27 – server so they’re only like 15 20
13:29 – kilobytes like very small size images
13:31 – they load super fast on your site
13:34 – and we we separate the javascript from
13:36 – the css as well so this is a bit of a
13:38 – technical part so they load in parallel
13:41 – and then we only load just the bare
13:43 – minimum requirement for to have a play
13:46 – button some arrow icons or depending on
13:48 – the widget team that we’re using the
13:49 – carousel slider
13:51 – on your page
13:52 – and then the actual video the javascript
13:54 – all the heavy lifting loads when you
13:56 – start playing the video so when the user
13:58 – clicks play
13:59 – everything else loads so it’s very
14:01 – important how you actually embed these
14:03 – videos and in order to do such an
14:04 – embedding you need advanced engineering
14:07 – you cannot do it today in in shopify
14:09 – they don’t offer this uh there aren’t
14:11 – even even like other shopify apps that
14:13 – offer this type of light embedding
14:15 – usually what they do is they actually
14:17 – put um just the classic youtube i think
14:20 – uh
14:21 – embedded video uh and that’s gonna slow
14:23 – so that will be that will be slowing
14:25 – down your uh your site uh your page
14:27 – speed if you’re gonna do background
14:28 – video on your on your uh on your website
14:31 – that’s gonna slow your page speed as
14:32 – well like try to avoid that as much as
14:34 – possible because that will pre-load the
14:36 – video even if you have lazy loading or
14:37 – other techniques it’ll pre-load the
14:39 – video it’ll slow down the page speed a
14:41 – bit and
14:44 – today in shopify if you actually want to
14:46 – load this video you’re going to have to
14:47 – do it by hand product by product page by
14:51 – page video by video so it’s a very
14:54 – tedious very time consuming process
14:57 – that requires a lot of man hours and
14:59 – one of the one of our value propositions
15:02 – is the fact that we do bulk video
15:04 – embedding
15:05 – so this is another another big advantage
15:08 – for merchants
15:09 – that we’ve seen
15:10 – and that we’ve helped is merchants with
15:12 – a lot of skus what happens when you have
15:13 – a thousand ten thousand skus i i would
15:16 – call that an impossible task of
15:18 – embedding video for all of those
15:20 – products and embedding relevant videos
15:22 – for those products
15:23 – uh so what we do in our in our platform
15:26 – is we actually provide all of our
15:28 – merchants a mean to do content
15:30 – moderation directly in our platform all
15:32 – of the content is actually curated prior
15:35 – to them getting it so we can curate all
15:37 – of the youtube content we cannot curate
15:39 – tiktok and instagram because the
15:41 – platforms do not allow it but with
15:43 – youtube we are one of their largest
15:45 – e-commerce official partners uh and we
15:48 – can scrape youtube and find relevant
15:50 – videos about your brand and products
15:52 – bring it into our app sorted
15:53 – pre-moderated for you
15:55 – automatically match the videos with the
15:57 – products and we’re doing this again for
16:00 – tens of thousands of products so this is
16:02 – very beneficial for stores with with
16:04 – skus
16:05 – with lots of skus because
16:07 – again they would have to manually go and
16:09 – maybe inside shopify create a section or
16:12 – add each video at a time by by hand
16:15 – where with us
16:16 – you just have to install the video
16:17 – widget once and then all of the content
16:20 – moderation happens in our platform
16:22 – and you just have to approve the
16:23 – products that you want to have videos on
16:25 – that’s pretty much it
16:28 – so i’m just giving you a round down of
16:30 – some of the benefits that they might
16:31 – have
16:33 – by using videos and how what is the
16:34 – correct way of using it again so the
16:36 – benefits will definitely be an increase
16:38 – in conversion rate that’s very very
16:40 – important the video player actually
16:43 – plays quite an important role like we’ve
16:45 – experimented with different styles of
16:47 – video players um for example uh mobile
16:51 – on on a mobile screen it really matters
16:53 – what type of video player do you have uh
16:55 – because if you’re not if you won’t do
16:57 – this right people are not gonna are
16:59 – gonna end up double clicking on the
17:00 – video to watch the video if you cannot
17:02 – auto play it when the video player
17:04 – appears on mobile that’s another thing
17:06 – um
17:07 – responsiveness and adaptiveness of the
17:09 – videos like what happens if you put a
17:11 – standard youtube
17:13 – embedded video it’s not going to adapt
17:15 – to your resolution it’s going to that’s
17:16 – going to be performing into in like a
17:18 – fluid way where it adapts to the overall
17:21 – width of your browser or width of that
17:22 – section where it’s being placed
17:24 – it’ll be like a static rectangle like
17:26 – okay that’s the youtube video that’s
17:28 – pretty much it with all of the
17:29 – decorations from youtube and everything
17:31 – it’s just gonna look out of place out of
17:33 – brand you know
17:35 – and um we certainly don’t want that we
17:38 – want to we want videos to feel like
17:40 – they’re part of that website like they
17:42 – were meant to be there they’re part of
17:44 – the brand right they’re an extension
17:46 – they’re an extension of that brand
17:48 – and uh
17:49 – that’s another key to success is making
17:52 – these videos feel like they’re part of
17:53 – your website naturally
17:55 – um and that’s not easy to achieve you
17:57 – might need some coding skills you you
17:59 – might need uh
18:01 – um
18:02 – some some design skills in order to make
18:04 – them look uh like they’re part of your
18:06 – brand well we do you know with video
18:08 – wise we do all of that automatically
18:10 – like our app doesn’t by default it
18:12 – offers you
18:13 – uh pre-made themes easy to customize and
18:16 – to make to make the the video widgets
18:18 – match your brand
18:19 – um so i think we’ve covered you know the
18:22 – placement of the video how important the
18:24 – type of embedding it is and also how
18:26 – important it is to embed at scale if you
18:28 – really want to see results don’t just
18:30 – put one video on a product page i mean
18:31 – that will
18:32 – even if you put in a really good
18:34 – position it might not work because a lot
18:36 – of people like what i’ve seen in stores
18:38 – even i think even amazon does this
18:40 – uh usually what they do for product
18:42 – description is for for the product reel
18:44 – uh the pdp they put the the main photo
18:46 – you have some secondary photos from
18:48 – multiple angles of one product
18:50 – and then the last one is the video and
18:52 – it’s usually pretty hidden nobody
18:54 – watches it
18:56 – and that’s it they just like i’m gonna
18:59 – put it there fingers crossed hope for
19:00 – the best you know so
19:02 – that’s usually what they do and they
19:04 – don’t get any any analytics on it
19:07 – and again
19:08 – another idea came to mind which is
19:09 – really important for video success is
19:12 – knowing what video like what video
19:14 – actually works for you so this this came
19:17 – from direct customer feedback these are
19:18 – shopify plus stores
19:20 – um
19:21 – that really do really know what they’re
19:23 – doing i mean some of these stores
19:24 – actually tested our analytics they
19:25 – reproduced them in google analytics just
19:27 – to double check our analytics
19:29 – like they were so they were so impressed
19:31 – with the engagement time they were like
19:33 – well how are you calculating these you
19:35 – know we gave them the formulas like this
19:37 – how we’re calculating our engagement
19:38 – times and our average times and
19:40 – everything if we produced in google
19:41 – analytics they double checked everything
19:43 – just to make sure like is this actual
19:45 – data because they couldn’t believe it
19:47 – and
19:48 – yes it is and these are very driven
19:50 – stores so any any serious merchant is
19:52 – data driven we all know that right
19:54 – they’re not going to shoot blindly every
19:56 – action that they do
19:57 – is going to be quantified they’re going
19:59 – to look at the results of that action
20:00 – and they’re going to measure the results
20:02 – and then start a different experiment
20:03 – you know uh that can increase their
20:05 – conversion so what we do with video wise
20:07 – to help all of these merchants achieve
20:10 – that is advanced video analytics we
20:12 – don’t just put videos on your site
20:13 – blindly just even though we embed them
20:16 – in the correct way that doesn’t page
20:17 – affect your page speed even though our
20:19 – video will just look cool they work on
20:21 – any device
20:23 – i want to show you that it works and i
20:25 – want you as a merchant to be empowered
20:27 – to be able to do a b testing because a
20:29 – lot of
20:30 – a lot of our customers what they’ve done
20:32 – is they’ve tested videos
20:34 – against other types of videos so they’ve
20:36 – tested presentation video uh with how-to
20:38 – video they’ve tested different
20:40 – influencer videos they wanted to see
20:42 – okay do you look for i’m giving you a
20:44 – you know hypothetical example do blonde
20:47 – women perform better than brunette women
20:50 – i don’t know you know what which type of
20:53 – video performs better in comparison to
20:55 – another and then you can make a
20:56 – data-driven decision on what type of
20:58 – video what type of influencers i mean if
21:01 – you think about the the the outcome of
21:03 – this decision it can go all the way to
21:05 – your marketing budget and to your
21:06 – influencer budget is like
21:08 – these videos with again blonde women i
21:10 – don’t have anything
21:13 – to mind
21:14 – apparently they work very well right
21:17 – let’s invest more in this and these type
21:19 – of influencers right and then you can
21:21 – make a data driven decision based on
21:24 – what shoppers are what servers are
21:26 – consuming on your site because your site
21:28 – is becoming a youtube almost like a
21:30 – video platform
21:31 – because again think about it they’re
21:32 – already consuming this video content on
21:34 – tick tock they’re already consuming it
21:37 – on instagram
21:38 – why shouldn’t they be consuming it on
21:39 – your site you’re already spending so
21:41 – much money driving so much traffic to
21:43 – your product pages to your site
21:45 – why wouldn’t you keep them engaged on
21:47 – your site when they arrived over there
21:49 – what we’ve noticed is on average we add
21:51 – about 2 000 hours per month on on a site
21:54 – this is this is cumulative engagement
21:57 – time i don’t even know how how much is
21:59 – that divided by by 24 hours like eight
22:01 – yeah 83 days of cumulative time can you
22:04 – imagine like one or three people
22:06 – that’s on average and and i can you know
22:08 – we have case studies on that and i think
22:10 – we even shared some of this data in in
22:11 – your uh in e-commerce town hall uh yeah
22:15 – like why not keep people engaged the
22:18 – average view time that we’re seeing is
22:20 – is four minutes and 30 seconds like
22:22 – people are gonna watch the videos if you
22:23 – put videos they’re definitely gonna
22:24 – watch it
22:25 – right and here’s where like poppable
22:28 – videos come in where we’re seeing really
22:29 – good results
22:31 – make people shop while they watch the
22:32 – video they’re going to shop if you give
22:34 – them a way to shop which is really nice
22:36 – non-intrusive doesn’t feel forced like
22:39 – you know i’m just forcing this product
22:40 – to you
22:42 – they’re gonna shop right because it’s
22:43 – almost like
22:44 – i think i also think like one of
22:46 – customers told us
22:48 – this thing because i always ask them
22:49 – like how do you see our product what do
22:51 – you see as like the main benefit of our
22:53 – product and what we’re doing with video
22:55 – for for your store and he said
22:58 – i really like because i feel more
22:59 – connected to my customers that’s what he
23:01 – said i feel more connected to my
23:02 – shoppers through this video even though
23:04 – he was not doing the talking in the
23:05 – video he said i feel like somebody is
23:07 – doing the talking for me and my store is
23:10 – connecting better with the customer it
23:12 – almost simulates an in-store experience
23:14 – where you have a shopping assistant
23:16 – communicating about the product showing
23:18 – the product explaining it like just
23:20 – showing it around to the customer and he
23:23 – loved that sense of community of
23:24 – communication of a better in-store
23:26 – experience right yep um so i constantly
23:30 – tell people you know you’re already
23:32 – invest you have a budget for influencers
23:34 – you’re gonna go for influencers spend a
23:35 – lot of money on creating content
23:37 – creating those instagram stories that
23:39 – are going to sit on instagram for 24
23:41 – hours that’s the lifespan of an
23:42 – instagram story you just spend several
23:44 – thousands of dollars for in for
23:47 – influencer content that just sits on
23:48 – their page for 24 hours they sponsor it
23:51 – okay you might sponsor you might invest
23:52 – in advertising budget but that’s it
23:55 – it’s gone after that why not put it
23:57 – forever on your page and keep the
23:59 – engagements going keep the engagement
24:01:00 – going keep the shopper engaged with all
24:02:00 – of that content create these reels of of
24:06:00 – or or grids or masonry of videos that
24:09:00 – really provide that social proof where
24:11:00 – the purchasing decision is being made on
24:13:00 – the site yeah so yeah
24:16:00 – it’s
24:16:00 – it’s so powerful like um it’s funny we
24:19:00 – talked initially about like um let’s
24:22:00 – talk through like the video strategy and
24:24:00 – um you know not so much about video wise
24:26:00 – but i’m purposely like
24:28:00 – i feel like i’m very silent in this
24:29:00 – interview because i’m frankly in my head
24:31:00 – i’m just like there’s no other way to do
24:33:00 – that right now like each piece of what
24:35:00 – what Claudiu said here is like you can’t
24:37:00 – really do that yourself and so i think
24:39:00 – this is a very unique interview where
24:41:00 – it’s more about like the power of using
24:43:00 – a tool like this
24:45:00 – to deliver the experience that we’re
24:46:00 – talking about i think everybody would
24:47:00 – agree that like if you can do all these
24:49:00 – things with videos like it’s a good
24:50:00 – experience it’s going to drive
24:51:00 – conversions like you have all this data
24:53:00 – um i want to actually kind of switch the
24:56:00 – approach here towards the end and i i
24:57:00 – want to ask you like um for people that
25:00:00 – are interested in pursuing this help me
25:02:00 – understand like what are some of the
25:04:00 – quick wins that they can get by by
25:06:00 – working with you guys using the platform
25:09:00 – like what is the first you know 90 days
25:11:00 – look like to get to a point where it’s
25:13:00 – like okay we’ve got you know tangible
25:14:00 – results happening give me kind of like
25:16:00 – the quick start guide of uh for for you
25:19:00 – know a successful merchant to be able to
25:21:00 – drive results pretty quickly with video
25:22:00 – wise
25:23:00 – absolutely um first of all you don’t
25:25:00 – need 90 days to see results results are
25:28:00 – visible within the first two weeks
25:29:00 – that’s why we even offer 14 days free
25:31:00 – trial
25:32:00 – because you can see results if you have
25:33:00 – traffic on your site you’re definitely
25:35:00 – going to see results
25:36:00 – but as a quick win as i mentioned before
25:39:00 – in this interview we are an official
25:41:00 – youth department and we are the only
25:43:00 – ones providing this type of solution
25:45:00 – because of our our big partnership with
25:47:00 – youtube that we appreciate a lot which
25:49:00 – gives us the ability to scrape youtube
25:51:00 – for millions of products every month
25:53:00 – again you heard me right it’s it’s
25:54:00 – actually over 20 million products per
25:56:00 – month that we can spray youtube for uh
25:59:00 – and we can do it for even more
26:01:00 – but this is like what we’re doing it
26:02:00 – right now and what we do with this with
26:04:00 – youtube
26:05:00 – we were trying to leverage the power of
26:07:00 – youtube just because of the sheer amount
26:09:00 – of content that youtube has
26:11:00 – and
26:12:00 – as a quick win for any brand what they
26:14:00 – can do is
26:16:00 – install our app and see if they have any
26:18:00 – relevant content on youtube if anyone’s
26:19:00 – talking about their brand if anyone’s
26:20:00 – talking about their product on youtube
26:22:00 – we’re gonna find it and we’re
26:24:00 – automatically gonna associate that video
26:25:00 – with their products and automatically
26:28:00 – assign one video which we consider the
26:29:00 – best to their product
26:31:00 – to any to any of their products so as a
26:33:00 – quick win you don’t even have to spend
26:35:00 – money on influencers yet if you’re
26:36:00 – selling a product or if you’re reselling
26:38:00 – a product if you’re dropshipping it
26:40:00 – dropshipping a product
26:41:00 – see if you have any videos already about
26:43:00 – this product
26:44:00 – use those videos even from other
26:46:00 – influencers this is this is the the
26:48:00 – beautiful part of youtube
26:49:00 – what that you know got me started into
26:52:00 – creating this company that’s how i
26:53:00 – actually started with video reviews from
26:54:00 – youtube i wanted to leverage the
26:56:00 – existing content of youtube millions of
26:58:00 – videos from youtube um because i noticed
27:01:00 – like there’s so much content from
27:02:00 – influencers on youtube from companies
27:04:00 – and you can embed all of that freely if
27:06:00 – you’re a youtube compliant partner you
27:08:00 – can allow stores to embed that content
27:10:00 – freely there you don’t need you’re not
27:12:00 – breaking any copyright laws as long as
27:14:00 – you don’t download the video and show it
27:16:00 – on your site never do that by the way do
27:18:00 – not download any youtube videos and then
27:19:00 – show them on your site you’re going to
27:21:00 – get a lawsuit on your hands pretty well
27:23:00 – that’s that’s what’s going to happen
27:24:00 – what we do is we’re complying youtube
27:26:00 – partner we use youtube’s player and
27:28:00 – youtube’s terms and conditions
27:30:00 – we show the website the videos embedded
27:33:00 – on your site and no problem it’s
27:35:00 – absolutely no problem if the content
27:36:00 – creator removes the video
27:38:00 – we’re automatically going to remove it
27:40:00 – ourselves so there are no broken links
27:42:00 – so there’s no problem with that so as a
27:43:00 – quick win
27:44:00 – stores can add instant social proof and
27:46:00 – this really is instant because it’s
27:48:00 – pretty much just finding the relevant
27:49:00 – content and then displaying it on my
27:51:00 – site so it’s instant social proof you
27:53:00 – have to wait to collect more video
27:55:00 – testimonials to uh to pay influencers to
27:58:00 – create new content no try to leverage
28:00:00 – the existing content
28:02:00 – if you have existing instagram stories
28:05:00 – come come to us we’re going to use them
28:07:00 – and we’re going to put them on your site
28:08:00 – so that’s another that’s another quick
28:10:00 – win is all about this instant social
28:13:00 – proof that you can get with video is
28:14:00 – leveraging existing content not a lot of
28:17:00 – people know about this this is even one
28:18:00 – of my challenges as an entrepreneur uh
28:21:00 – with video wise is
28:23:00 – people don’t know that they can do these
28:25:00 – things because there wasn’t a solution
28:27:00 – like this one until now nobody nobody
28:30:00 – has a video
28:31:00 – tool in their stack if you ask them
28:33:00 – about email yes they have the klavios
28:35:00 – you ask them about customer support
28:37:00 – they’re gorgeous you know what i mean if
28:38:00 – you if you think about a category
28:41:00 – of apps there’s always like certain apps
28:43:00 – that come to mind right reviews i think
28:45:00 – about yatpo or you know
28:47:00 – blues
28:48:00 – but if you think about video
28:50:00 – nobody’s doing it you might find these
28:52:00 – two dollar five dollar apps on the
28:53:00 – shopify app store with a really poor
28:55:00 – design really poor experience breaking
28:58:00 – copyright laws i’m not going to provide
29:00:00 – any names but there are some ones that
29:01:00 – are very shady and they’re like
29:03:00 – downloading and using some things that
29:05:00 – you should not be doing you’re doing
29:07:00 – them at your own risk
29:09:00 – but those are very dangerous things to
29:11:00 – do so there really isn’t anyone doing it
29:14:00 – because nobody has discovered it and i
29:16:00 – know that even by doing this podcast i’m
29:18:00 – even sharing some of the power that like
29:20:00 – hey this actually works this is a tool
29:22:00 – that works and
29:24:00 – we’re working on positioning ourselves
29:26:00 – as the
29:27:00 – video marketing solution for shopify
29:29:00 – there isn’t a video marketing solution
29:30:00 – right now there are small micro apps to
29:33:00 – bits and pieces here and there but
29:35:00 – nobody actually provides you this
29:36:00 – instant win there’s these quick wins
29:38:00 – that you’re
29:39:00 – yeah i think
29:41:00 – it it’s funny i think that’s that’s kind
29:42:00 – of where my mind’s been going this whole
29:44:00 – time it’s just um you know letting you
29:45:00 – kind of walk through how you guys
29:47:00 – approach it because i think it’s such a
29:48:00 – powerful tool uh for merchants to you
29:51:00 – know be able to you know take all this
29:52:00 – social group display it well do it at
29:54:00 – scale across all the products um as well
29:56:00 – as all the other things that you guys do
29:58:00 – um so i think i i think what i’m really
30:00:00 – hearing is just that the power of video
30:02:00 – i think is obvious the execution of
30:04:00 – video is incredibly difficult video wise
30:06:00 – has put together a way to make the
30:07:00 – execution much easier power is still
30:09:00 – still there and now stronger right so it
30:12:00 – just seems like a no-brainer um
30:14:00 – and so i’m glad we were able to kind of
30:15:00 – dig into just all the different pieces
30:17:00 – of how you guys approach it like this
30:18:00 – would be a killer resource i think for
30:19:00 – for you know our customer base our our
30:21:00 – list um you know anybody that’s looking
30:23:00 – at a ways to use video um as we wrap up
30:26:00 – are there any other like you know big
30:27:00 – insights you think are super important
30:29:00 – for listeners um
30:30:00 – that are just you know interested in
30:32:00 – using video interested in exploring this
30:34:00 – like is there anything you know major
30:35:00 – you want to share that you didn’t cover
30:36:00 – so far i know we kind of went through a
30:38:00 – lot
30:39:00 – yeah i know uh i know that i did went
30:41:00 – through a lie and probably talked really
30:43:00 – fast uh that’s good i talked the same
30:45:00 – way
30:47:00 – i hope the listeners were able to keep
30:49:00 – to keep up um
30:51:00 – i think that the major insight and the
30:52:00 – major takeaway from this is um
30:57:00 – if you do video right it definitely
31:00:00 – increases engagement which helps
31:01:00 – tremendously with seo you want shoppers
31:04:00 – on your side the longer they stay there
31:06:00 – the more likely they are to buy
31:08:00 – and increase engagement leads to higher
31:10:00 – conversion rate if you’re going to
31:11:00 – increase engagement of a shopper on a
31:12:00 – site
31:13:00 – they’re definitely more likely to
31:15:00 – convert more so my advice to to to all
31:18:00 – of the merchants and and my philosophy
31:20:00 – is that
31:22:00 – where uh you should try to keep shoppers
31:24:00 – for as long as possible on your site
31:26:00 – keep shoppers on your site and influence
31:28:00 – them influence them with video influence
31:30:00 – them with images with whatever tools
31:32:00 – you’ve got at your disposal to purchase
31:34:00 – your product right
31:36:00 – and we help we help to achieve this
31:38:00 – process and we can prove it so that that
31:39:00 – would be my final uh my final uh i think
31:42:00 – mention and recap is keep shoppers on
31:44:00 – your site and uh and help them convert
31:48:00 – better
31:49:00 – absolutely absolutely this has been
31:50:00 – super powerful uh for anyone listening
31:53:00 – what’s the best way for them to connect
31:54:00 – with you and follow along is it
31:55:00 – VideoWise.com
31:57:00 – it’s VideoWise.com where you can find me
31:59:00 – on linkedin or twitter uh it’s
32:01:00 – Claudiu Cioba
32:03:00 – that’s my handle name uh but you’re
32:05:00 – gonna find me if you do a google search
32:06:00 – a video wise or cloudy choba you’re
32:08:00 – gonna find me instantly on linkedin on
32:09:00 – twitter uh yeah i’m on all the
32:13:00 – um all the usual suspects you know
32:15:00 – social media
32:17:00 – awesome well i’m super excited we were
32:19:00 – able to dig into all this i know this
32:20:00 – was a little bit more of a different
32:22:00 – episode i just i just wanted to let you
32:23:00 – run with it because i was like it’s so
32:25:00 – powerful or something like this uh so i
32:27:00 – think it was uh it was unique i’m super
32:29:00 – excited and uh for the listeners um you
32:32:00 – know definitely check it out there’s a
32:33:00 – two-week trial super super simple to try
32:35:00 – it uh and again like there’s there’s not
32:37:00 – really legit other ways to do um you
32:39:00 – know even a portion of what we’ve talked
32:41:00 – about today um but the one thing i do
32:43:00 – ask is come back come back to the
32:45:00 – episode and let us know uh you know what
32:46:00 – you implemented how did it work what are
32:48:00 – what are some of the lessons that you
32:49:00 – guys have had i’m sure it’ll make it
32:51:00 – into cloud use case studies and stuff
32:52:00 – but uh it’d be good to continue the
32:54:00 – conversation in the comments so that’s
32:55:00 – at ecommercetownhall.com you can see the
32:57:00 – episode and uh Claudiu thank you so much
33:00:00 – man i really appreciate the time
33:02:00 – thank you Jon i really appreciate as
33:03:00 – well thank you
33:05:00 – thanks for tuning in to ecommerce town
33:07:00 – hall for more resources related to
33:09:00 – today’s episode
33:10:00 – visit
33:11:00 – ecommercetownhall.com and don’t forget
33:14:00 – to check out HelpFlow HelpFlow provides
33:16:00 – 24 7 live chat teams to over 100
33:19:00 – e-commerce stores and can drive more
33:21:00 – sales while providing an awesome
33:23:00 – customer experience through their live
33:25:00 – chat agents hopefuls done for you 24 7
33:29:00 – live chat team can predict and save
33:31:00 – abandons directly on your website by
33:34:00 – engaging with chat they can also use
33:36:00 – conversational upsells to increase
33:38:00 – average order value in a way that feels
33:40:00 – good to visitors
33:41:00 – ultimately they’re going to provide an
33:43:00 – overall amazing brand experience to your
33:45:00 – customers learn more today at
33:47:00 – HelpFlow.com